Where you can meet us.
Talks, seminars, and appearances on transatlantic strategy, market entry, and partnerships, across the U.S. and Europe. Here's what's coming up.
Follow for updates on LinkedIn →- LocationAmphithéâtre, Bât BBS, Campus Carreire, University of Bordeaux
- FormatIn person — talk, Q&A, then drinks & networking
- EntryFree · registration required
- HostSPARK-Bordeaux, University of Bordeaux
Decoding the American Market
A practical, on-the-ground roadmap for European companies entering and growing in the United States. After 250 years of transatlantic partnership it's easy to assume we already understand the U.S. market — but processes, expectations, and the way relationships turn into deals work very differently in practice. This session walks through how American business relationships really work, how to prospect and network, and how to find the internal champions who move deals forward — so you leave with concrete next steps.
What you'll take away
- How American business relationships actually work — and where the usual stereotypes mislead you.
- How to build genuine internal "champions" who move deals forward.
- A clear go-to-market framework for entering the U.S.
- Prospecting and networking approaches suited to the American context.
- Concrete next steps to go from interested to established in the U.S.
Led by Alaina Kennedy, founder of A.Kennedy Consulting and a mentor at SPARK-Bordeaux.
Events & appearances
A practical roadmap for European companies entering and growing in the U.S. market — relationships, prospecting, champions, and concrete next steps. Free, with SPARK-Bordeaux.
Details & registrationMore events are added here as they're scheduled. For the latest, follow on LinkedIn.